Contrary to previous trends, millennials (otherwise known as the generation of those born between 1981 and 1997) are beginning to buy homes, and in a much different fashion than generations before. Accordingly, their expectations for roofing and home improvement products are also unique. Malarkey Roofing Products®, sensitive to these trends, manufactures sustainably designed products to meet the demands of new homeowners and an increasingly populated planet.
Think it’s been hot up on the roof this summer? Well, you’re not alone. It is hotter this summer. Already this season, all-time heat records have been set all over the world. According to recent reports, “Overall, 2018 is on track to be the fourth warmest year on record after 2016, 2017, and 2015,” So yeah, roofing this summer will be warm, but thankfully, there’s something we can do about it, and that’s where cool roofing provides a valuable solution.
Now fortified with Nexgen™ polymer modified asphalt and solar reflective granules, the Ecoasis™ Costa architectural roofing shingle line is a leading example of sustainable, reliable, and modern roofing technology.
Malarkey utilizes specialized granules that perform beyond traditional materials to offer benefits to the homeowner and the environment. Streak Resist™ Technology is a blend of algae resistant copper granules that help maintain the aesthetic appearance of your roof, and may reduce the need to clean your roof. By resisting black streaks caused by algae, the shingles retain their vibrant hues in concert with the rest of the home’s exterior.
This month, Greg Malarkey, Senior Vice President at Malarkey Roofing Products will begin his tour around the country, meeting with local roofing contractors, and sharing the compelling story of Nexgen™ polymer modified asphalt. Featured in the Vista™ laminated architectural shingle, Nexgen™ is a truly innovative and unique product. Malarkey Roofing Products introduced polymer modified asphalt to modern roofing materials with sustainability in mind. Now, more than forty years later, it is greener than ever before.
Malarkey Roofing Products is deferring waste from entering landfills by reducing our need for new synthetic materials. With our Nexgen™ polymer modified asphalt, the next generation of asphalt shingle technology, specific polymers are included to enhance performance characteristics of the shingle, sourced from recycled materials. The environmental results are significant.
On March 6th, 2017, a severe weather event hit the Kansas City area. Lightning, rain, and hail of all sizes peppered the region along with at least a dozen tornadoes were confirmed by The National Weather Service. According to Shawn Bellis, owner of Epic Exteriors, LLC., a Malarkey Certified Residential Contractor, “30,000 roofs were affected by the unusually large hail stones and robust winds.”
The product design process at Malarkey Roofing Products considers many aspects of a product’s performance, construction, life cycle, and components. Granules are an integral part of a roofing shingle. Not only does their asphalt adhesion help keep shingle colors vibrant, but granules can also be engineered to perform and protect in certain climates.
Roofing shingles protect your home from the elements. One of the many elements that shingles protect your roof from is driving wind. Malarkey utilizes a specially formulated adhesive to seal shingles to the roof. Strong winds can threaten to lift shingles from your roof if they are not properly secured. In addition to being properly installed by a Certified Contractor, Malarkey uses lines of SEBS polymer modified asphalt sealant to help hold the shingle in place.
Over the years, Malarkey has driven innovations in asphalt technology to help ensure that these granules stay on shingles for longer. Malarkey Manufacturer Representative Kenji Kumai explains the importance of granule adhesion for roofing shingles, and why Flexor™ polymer modified asphalt provides superior granule retention.